TSUJIRI @ DAMANSARA UPTOWN
The TSUJIRI
Tea Brand with Over 155 Years of Heritage Launches its First Outlet in
Malaysia, Introducing Unique, Green Tea-Based Drinks and Desserts
TSUJIRI aspires to
be the authentic Japanese green tea brand that is loved by the world. Backed by
its firm and well-known historical background and contribution to the tea
culture, TSUJIRI has reformed their highest quality tea into their unique
desserts and drinks so that everyone could enjoy the real Japanese tea and truly
immersed in the graceful culture.
First oversea outlet was opened in Taiwan in 2010, followed by
Singapore in 2012 as well as Shanghai in 2013. And now, it has finally embarked
onto Malaysia shore to delight the taste buds of the multi-racial folks here.
REVITALIZING
155-YEAR-OLD TSUJIRI
Both of the interior design and lighting design of TSUJIRI abroad
is left in the charge of Shozo Toyohisa,
the world-famous lighting design master. Shozo Toyohisa has created a lot of
works seen in boutiques and stores around the world. His design presents
nothing but art. The lighting presenting simplicity and calculated designation
leaves strong, deep impressions.
TSUJIRI, a renowned
and established green tea brand from Japan with 155 years of heritage,
continues its mission to promote and convey the beauty of Japanese culture and
the splendour of Japanese tea to Malaysia with the opening of its first TSUJIRI outlet at Damansara Uptown. Malaysians can now
savour the best quality Japanese green tea in its original form, and in many
innovative hot and cold drinks, and desserts.
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Shiro Tsuji, Dan Osano and Akiko Akao
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“TSUJIRI now has over 14 outlets worldwide including Japan,
Taiwan, Singapore, China, Canada, and now, Malaysia. Very soon, we will also be
expanding into UK, US, Australia, Indonesia and Thailand,” said Dan Osano,
Chairman and CEO of MOD’S & Kaw Ping Co. Ltd. “Consumers today are more
informed and are more discerning than ever. They look for quality, taste, and
variety. I believe TSUJIRI meets all these criteria and I am confident that we
are able to cater to their needs with our stringent quality control and
continuous innovation.”
Established in 1860, TSUJIRI
was founded by green tea specialist Riemon
Tsuji, an entrepreneur who sought to improve the tea industry. Through
several innovations, he found ways to enhance the flavours and sweetness of
green tea, resulting in high-quality Gyokuro
tea leaves, which is a breed of shaded green tea from Japan. He also
designed a method of transporting tea leaves so that they could maintain their
freshness after harvesting.
Through his techniques, the benefits of green tea, known to be
rich in antioxidants and believed to promote anti-aging, are maintained. Thus,
TSUJIRI offers green tea rich in Vitamin A, C, E and Beta Carotene, as well as Catechin, which plays a role in
burning calories.
GREEN TEA
DRINKS AND DESSERTS - CONTINUED INNOVATION
Keeping Riemon’s desire to continue to innovate while sustaining
its traditions, TSUJIRI ventured into green tea-based drinks and desserts, but
maintains its philosophy of offering the best quality. TSUJIRI products utilizes the best green tea selected and preserved
from Uji in Kyoto, and uses the traditional grinding method to convey its
strong fragrance as well as flavour.
“We are happy to introduce this prestigious Japanese brand to
Malaysians. My younger brother first discovered TSUJIRI when he visited Japan
in 2014. He loved it so much that he decided to take up a franchise for London,
and also recommended me to try it. Back then, the nearest branch was in
Singapore, so I flew to TSUJIRI Singapore back in 2014 to taste their drinks
and desserts and immediately fell in love with it. I thought, if only I could
have this every day; and that’s when I decided to take up a franchise to bring
this amazing tea brand here. We hope that Malaysians can enjoy the culture and
heritage of Japanese green tea, alongside its health benefits, through our
café-style outlet,” shared Karen, Managing Director of TSUJIRI Malaysia during
the launch. “Additionally, while keeping cool with our drinks and desserts, we
can enjoy the unique and soothing taste of this tea.”
Their menu comprises of the following: O-matcha, Specialty Drink, Tea, Latte, Ice Blended, Soft Ice Cream and
Parfait, Shaved Ice, and Sweet
selections for in-store dining. With 48 drinks and dessert items in their menu,
TSUJIRI easily offers one of the
most varieties of green tea drinks and dessert in Malaysia. In addition,
patrons can also purchase take-home products such as their O-matcha power and
various blends of green tea bags. The price of drinks and desserts starts from MYR
6.50, while their Home Products
starts from MYR50.
At the launch, Tea Master
Shiro Tsuji, who heads a Japanese tea and café business in Fukuoka, Japan, demonstrated a
traditional tea ceremony.
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| Japanese Tea Ceremony or known as Sado, |
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| Japanese Tea Ceremony or known as Sado, |
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| Japanese Tea Ceremony or known as Sado, |
Japanese
Tea Ceremony or known as Sado, is usually paired with dessert
while sipping the tea. It is said to bring calmness and peacefulness to the
soul of the drinker who is currently living in fast-paced hectic life. Hence,
when enjoying the tea of Sado, one ought to focus on contemplating the quietude
and pleasure of their spirit. Indeed the
sereneness of Zen.............
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| Japanese Tea Ceremony or known as Sado, |
 |
| Japanese Tea Ceremony or known as Sado, |
どうもありがとうございます !!
Believing that a harmonious environment will help its patrons
relax and remain stress-free while enjoying their drink or dessert, TSUJIRI’s outlet features a clean and
simple environment in soothing green and white theme. Both the interior and
lighting design presents strong, deep impressions of tea leaves.
Location : 58, Jalan SS 21/58, Damansara Utama, 47400 Petaling Jaya, Selangor
Contact: +603 77335541
Operations Hour: 12pm - 11pm
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