SOUPER TANG 汤师父 @ MID VALLEY PROMOTES MALAYSIA’S WELLNESS TOURISM GROWTH
YBrs. Tuan Samuel Lee Thai Hung, Deputy-Director General II (Promotions) of the Malaysia Tourism Promotion Board (Tourism Malaysia), officiated the grand opening of Souper Tang’s new outlet at Mid Valley Megamall recently on 8th November 2024. In the presence of prominent associations including the ASEAN Retail Franchise Federation (ARFF), Malaysia Retail-Chain Association (MRCA), Branding Association Malaysia (BAM), Malaysia Budget Hotel Association (MBHA), SME Association, Malaysian Association of Tour & Travel Agents (MATTA), Malaysian Association of Themepark & Family Attractions (MATFA), and the Malaysia Association of Hotels (MAH), the event emphasized the importance of wellness tourism and culinary heritage. Souper Tang's role in advancing these themes aims to support the upcoming ‘Visit Malaysia 2026’ campaign. The grand opening ceremony of the new Souper Tang outlet at Mid Valley Megamall was part of the brand’s ongoing commitment to expanding its footprint across
