A LOVE AFFAIR WITH COFFEE | MALAYSIA COFFEE FEST 2017 @ KLCC
The inaugural Malaysia Coffee Fest 2017 was a big hit with coffee
lovers from Kuala Lumpur and beyond. From the moment the doors opened at 11am
on 5 May 2017, the endless stream of visitors thronged the festival presented
by 68 coffee and coffee-related brands. In all, 15,000 visitors came to savour
coffee’s finest presented by some of Malaysia’s most popular brands, brand
owners, instructors, roasters and talented baristas and latte artists.
From first-hand experience of the latest brews to espresso sensory
and the journey from bean to cup, coffee fans learnt all about what made their
favourite brew so special. In turn, café owners and baristas were delighted by
the public’s interest in all things coffee. They had a chance to speak about
coffee, demonstrate their new brews, and make their best cuppa for an
appreciative audience of coffee lovers.
Adding to the vibrant scene was the Food Truck Fiesta, which
offered all-time favourites, from tacos to nasi briyani, chicken rendang to
snacks from Italy and kebabs to gourmet sandwiches. The air in the hall was
filled with the aroma of good food and coffee accompanied by live renditions of
the youthful sounds of talented local singers and bands serenading visitors at
the DOREMi Music Café.
The inaugural Malaysia Coffee Fest 2017 is dedicated to
celebrating everything that embraces Malaysia’s vibrant coffee culture. Coffee
in Malaysia has been enjoying a promising growth in recent years mostly due to
the increasing urbanisation of the country, lifestyle changes and the demands
of young consumers for convenient and fashionable products. These developments
have had a positive impact on the growth and direction of the industry.
Everywhere in Malaysia, coffee is celebrated in hip and bustling cafés that
serve up some of the most creative brews of specialist coffee and in charming,
rustic coffee shops that offer the familiar and comforting brew of local
Malaysian kopi – making up Malaysia’s colourful and vibrant coffee scene.
Bringing together top-class baristas, local artisan roasters,
independent specialty cafés, bean suppliers and equipment distributors,
Malaysia Coffee Fest 2017 thrilled the senses with an immersive trove of
activities that embraced Malaysia’s unique and robust kopi heritage. From
tasting the different nuances of coffee beans sourced from all over the world
to witnessing the creations of intricate latte art live, there was something
for everyone at Malaysia Coffee Fest 2017.
To top off the celebrations, visitors were thrilled to witness the
battle among some of Malaysia’s top baristas and latte artists as they vied for
the top spots at the first ever Malaysia Open Barista Championship and Malaysia
Open Latte Art Championship.
The coffee celebration is organized by the creator of the highly
successful Café Malaysia series, CEMS Conference & Exhibition (Malaysia)
Sdn. Bhd. and co-hosted by Malaysia Specialty Coffee Association (MSCA) and
Café Owners Alliance, Malaysia (COA My).
Cheers for now and follow
us at Carpe Diem for more ‘food-ful’ discoveries! ❤ℒℴѵℯ❤
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