NEUBODI’S BRA DRIVE @ 1 UTAMA SHOPPING CENTRE
NEUBODI’s Bra Drive is back, and it’s time to bin your unwanted bras at their “Bra Banks”!
Neubodi, a Malaysian lingerie specialist brand officially launched its month-long
“DONATE. SUPPORT. RECYCLE” Bra
Drive campaign which will run until 5 November, in conjunction with the
International Breast Cancer Awareness month.
Drop-off unwanted or used bras in their “Bra Banks” at any Neubodi
stores nationwide and they will donate gently-used items to victims of sex
trafficking, enabling their rehabilitation into society as they earn a
livelihood selling second-hand bras. Beneficiaries of the “DONATE” initiative
are communities in Malaysia, Cambodia, Nepal, India and Africa including those
in poverty for whom bras are sought-after essential item – providing comfort and
self-esteem.
Keeping textile away from the landfills, bras not suited for donation
will be collected by our strategic partner, Life Line Clothing Malaysia.
Using proprietary technology, raw materials of bras such as spandex, nylon,
metal wire and plastics will be converted into reusable solid fuel commonly
used to power industrial boilers and generators. This “RECYCLE” initiative is
Malaysia’s first activity of its kind.
The partnership between Breast Cancer Welfare Association Malaysia
(BCWA) and Neubodi aims to increase public awareness that breast cancer is
‘gender blind’, and promote the importance of self-examination and early
detection while raising funds for BCWA’s “Hospital Angels” programme. In this
initiative, trained specialists will visit newly diagnosed breast cancer
patients and help them learn to cope with the disease in an encouraging and
positive environment. Funds are raised via Neubodi’s “Pedal Forward” cycling
convoy that concluded that morning, and exclusive sales from its GO PINK collection
during this launch weekend at 1 Utama Shopping Centre’s Ground Floor -
Highstreet Concourse. Certain proceeds from the sales of Neubodi’s GO PINK
collection will be donated to BCWA.
“As a leading lingerie brand in Malaysia, we can
educate our customers and the public alike on societal issues that matter
through memorable initiatives as part of our DONATE.SUPPORT.RECYCLE Bra Drive,”
explained Ms Anne Tan, Director and Founder of Neubodi Holdings Sdn.Bhd. “While
we continue to drive the awareness of breast health, breast cancer and
importance of early detection, we also provide the chance for a better life for
women in challenging circumstances via our Bra Bank collection. My team and I
are so proud to be able to do this and of our long-term partnership with BCWA.”
The success of Neubodi’s DONATE. SUPPORT. RECYCLE Bra Drive campaign has
been made possible with the support of strategic partners Excel SLA (M) Sdn.Bhd
and 3 Gorgeous Network. Neubodi’s Bra Drive is being held for a fifth year and
has to-date collected some six tonnes of bras. For ‘pioneering women welfare
initiatives’, Neubodi Holdings Sdn.Bhd received KPWKM’s CSR Malaysia Award (SME
Category) in July 2017.
According to the National Cancer Institute Malaysia, about 5,000
Malaysian women are diagnosed with breast cancer every year, and nearly half of
those are under 50-years of age. With breast cancer being a “Gender Blind”
disease, Neubodi wanted to use this opportunity to highlight that 1 out 1,000
men are diagnosed with breast cancer every year, and less than 72% of men
recover from the disease as doctor’s visit is made when symptoms are more
severe - at which point the cancer may have already spread.
To further drive awareness amongst 1Utama shoppers, BCWA’s mobile clinic
- equipped with early detection and support tools for clinical breast
examination, and specialized booth offering counseling sessions on breast
self-examination using customized silicone models, have been set up. Tropicana
Medical Centre’s oncology specialists and health professionals are also on-hand
to facilitate public understanding on breast cancer and conduct on-site basic
health screening.
In officiating the launch ceremony on Saturday, Mr. Shukri Abdullah, Deputy General, National Population and Family
Development Board under the Ministry of Women, Family and Community Development
(KPWKM), congratulated Neubodi and BCWA’s partnership and commended them on
their efforts to educating the public on breast cancer and breast health.
“BCWA is heartened by the community-focused Neubodi
Bra Drive for it helps us reach a wider audience in our combined efforts to
tackle breast cancer,” elaborated Ranjit Kaur, President, BCWA. “Such public
and private support enables us to continue with our mission to improve the
quality of life for men and women with breast cancer and to create a
well-informed society about breast health and breast cancer.”
More details on Neubodi’s “DONATE.SUPPORT.RECYCLE” Bra Drive 2017, ending
5 November, can be found at Neubodi’s Facebook page: www.facebook.com/neubodi or on its website at www.neubodi.com .
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