AVEENO®- HARNESSING THE POWER OF OAT FOR HEALTHIER SKIN

Apart from being an essential nutrition and fibre intake commonly, do you know that Oats also contributes towards better skin health too?

For this, the secret of the power of a natural ingredient Oat has been unlocked by Aveeno®; particularly colloidal oat through scientific advances and discovered ways to nurture and transform the skin to an enhanced state of better health and beauty.

Why oat or specifically colloidal oat?

This layer is the ground oatmeal that suspends in liquid medium which intuitively promotes better application and absorption into the skin. This study is supported by over 60 years of clinical evidence indicating that colloidal oat formulas are effective in soothing dry and irritated skin.

Each Aveeno® Active Naturals product is uniquely formulated and scientifically proven to harness the power of the oat to deliver real skincare benefits for strong, visibly healthier skin. Thence, it has been a prized ingredient in skincare ever since.

For the past 70 years, Aveeno® commitment to harness the power of oat for skin wellness has made it the most trusted brand in the US for its use of natural ingredients. On top of that, Aveeno Baby® is also number one among US paediatricians trusted brands.

Based on the 2018 US Dermatologist Recommendation Study and a survey done with 302 paediatricians in the US, June 2016.

Through scientific research and stringent formulations, Aveeno® continuously discovers more secrets about nature’s ability to relieve, soothe and transform skin. One of its recent discovery is that the prebiotic properties of oat promote a balanced skin microbiome, which is fundamental for healthy, vibrant skin. This has resulted in the brand renaming its key ingredient- colloidal oat as ‘prebiotic oat’ in some of its more recent products.

What is the skin’s microbiome?

It is a diverse habitat of microorganisms, including beneficial and harmful bacteria, which coexist on the skin’s surface. A typical square centimetre of skin hosts a community of about a billion bacteria, and an imbalance of these bacteria can impact the skin’s barrier function.

Prebiotics, as Aveeno® scientists have found, improves the skin microbial balance. This means saying hello to a stronger skin barrier function and bidding goodbye to dry, itchy skin. Hence, all Aveeno® and Aveeno Baby® products are now infused with prebiotic oats.

Official Launch of Aveeno®

(From left to right)

Robert Kwon, Associate Director, R&D Scientific Engagement, Johnson & Johnson Asia Pacific, Chin Keat Chyuan, Managing Director, One Johnson & Johnson Malaysia and Prashant Mahalingam, Country Director of Consumer, Johnson & Johnson Malaysia at the official launch of Aveeno

True to its brand identity of balancing ground-breaking science with nature’s best produce, Aveeno® products are formulated with a farm-to-bottle commitment. This means its skincare solutions are produced through an artisanal process that preserves the freshness and goodness of carefully selected oats from its origin; the farm, all the way till it reaches women and babies in the bottle.

Aveeno® prebiotic colloidal oats are made from food-grade, high protein, non-GMO oat grains harvested from fields of Canada, North America, the United Kingdom and France. These harvests are then processed without the use of chemical solvents, and finally formulated through a stringent process designed to maintain the integrity and purity of the Aveeno® Oat’s active components.

Let’s start your year beautiful and give both of you and your baby’s skin a new life with the power of prebiotic oats!

Pick up Aveeno® range of skincare solutions featuring the Active Naturals Colloidal Oatmeal at selected major pharmacies, such as Watsons, Guardian, Caring, and AEON Wellness. Or, add it to your ‘cart’ in the comfort of your home through Aveeno®’s official store on Lazada (http://bit.ly/AveenoLazadaMY) and Shopee (http://bit.ly/AveenoShopee).

Follow  Aveeno® Malaysia Facebook (www.facebook.com/myaveeno) and Instagram page (www.instagram.com/aveenomy) to stay up to date on Aveeno® latest offerings or to get more information about the brand,

Cheers for now and follow us at Carpe Diem for more ‘food-ful’ discoveries! ❤ℒℴѵℯ❤

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