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LAVAZZA UNVEILS VIBRANT POP-UP SHOP AT MID VALLEY WITH ITS NEW NESPRESSO-COMPATIBLE CAPSULES!!

CIAO TO All COFFEE AFICIONADOS!!

Lavazza's latest Capsules stole the spotlight at a dynamic event, captivating crowds with the authentic taste of Lavazza coffee amid a lively, colourful setup!

Being the forefront pioneer of coffee innovation since 1895 Italian coffee icon Lavazza has been enriching tradition with modernity. Continuing this legacy, Lavazza proudly introduces Lavazza Unveils New Nespresso-Compatible Capsules with a Vibrant Pop-Up Shop at MidValley newest range of Nespresso-compatible Capsules, offering the signature aroma and taste of its most beloved blends, including Crema E Gusto Classico, Tierra For Planet, and Qualità Rossa!

These capsules make it easier than ever to enjoy the excellence of Lavazza coffee at home- where you could just pop them into your Nespresso* machine and savour the finest Italian flavours anytime, anywhere.

To celebrate the launch of this exciting new line, Lavazza has taken over the Center Court of MidValley Megamall with a vibrant Pop-Up Shop from August 19th to 25th. 


The space is alive with oversized, colourful replicas of the new Lavazza Capsules in shades of red, blue, green, and yellow. This visually striking setup also includes an Instagram-worthy photo wall illuminated with neon lights, fun interactive games where visitors can win exclusive Lavazza merchandise, and special discounts on all Lavazza products—Capsules, Beans, Grounds, and Instant Coffee. 



Coffee lovers can also indulge in unique "Coffeetails," special coffee drinks crafted by expert baristas.


Special Promotions at the Pop-Up Shop:

·       Purchase 3 boxes or spend RM60 and above for a chance to win in the Plinko game.

·       Purchase 8 boxes or spend RM170 and above to receive a free Capsule Holder or Coffee Filter and an opportunity to win from the Lavazza Claw Machine.


In conjunction with this  special launching, a VIP Launch event was held on August 20th at the Pop-Up Shop, featuring an exclusive guest list. 

The event was officiated by Mr. Phillip, Lavazza’s Regional Sales Director, along with Miss Annabelle and Morning from Lavazza Singapore & Shanghai, and Alicia Wong from Dankoff Malaysia. Esteemed representatives from AIT Fine Food and Aeon Malaysia also attended, alongside local celebrities and influencers like Nana Sheme, Yazmin Aziz, and Fiera Affendi, as well as members of the media.

The introduction of Lavazza's new Capsule range marks a significant milestone in strengthening the brand’s connection with coffee enthusiasts across Malaysia. Whether it's a morning ritual or an afternoon coffee date, Lavazza Capsules promise to be the perfect companion for every coffee lover!

So remember to catch 'em by 25th August 2024 at Mid Valley Center Court and treat yourself to a few great cuppa of quality beans. You surely do not want to miss this, so check them out fast!

  Till then, cheers for now and follow us at Carpe Diem for more ‘food-ful’ discoveries!

Take care & stay safe everyone!

❤ℒℴѵℯ❤

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