NEUTROGENA® FASHION DEBUT @ MERCEDES-BENZ STYLO ASIAFASHIONFESTIVAL 2017

 

Finally, a fashion that lasts for all seasons is here!

Introducing NEUTROGENA® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO Asiafashionfestival 2017, a stylish 5-designer showcase presented by Johnson & Johnson’s NEUTROGENA®.

Themed “Happy Skin”, the event showcased youthful, bright and colourful designs from select up-and-coming Malaysian fashion creators like Shadow C., weihaoyong, TUHFAH and a specially designed NEUTROGENA® collection by emerging young designers, Hazzer Wan Lee and Kittie Yiyi.

According to Julia Teo, Associate Marketing Director of Johnsons & Johnsons Family of Consumer Companies, which markets NEUTROGENA® in Malaysia, healthy and great-looking skin is one of the things that women derives joy.

“As the #1 dermatologist-recommended brand, we believe beauty starts with healthy skin- a condition which gives women a lot of positive energy in their daily lives. What’s better way to do this than to come up with a fashion collection, inspired by the concept of Happy Skin!”

“It’s undeniable that women and fashion go hand in hand. Through our fashion collection, we want to tell every Malaysian woman that she can count on NEUTROGENA® to put her best face forward.

NEUTROGENA® held a Happy 24/7 Instagram contest in collaboration with STYLO International and Watsons in April whereby participants had to submit creative photos of themselves displaying their NEUTROGENA® Deep Clean purchase for a shot at the Grand Prize of a Kittie Yiyi Designer Outfit + Entrance Pass to MERCEDES-BENZ STYLO ASIAFASHIONFESTIVAL featuring Kitti Yiyi & Hazzer Wan Lee+ A Makeover.

Fast forward to May, 53 winners of the Happy 24/7 contest were given VIP treatment as they arrived for the second night of MBSTYLOAFF. 3 Grand Prize winners were also seen enjoying a free makeover by beauty consultants from NEUTROGENA® prior to the event.

Dato’ Nancy Yeoh, President & CEO of STYLO International and Chairman of MBSTYLOAFF said, “We are pleased to partner with NEUTROGENA® in presenting and showcasing talented young Malaysian fashion designers. STYLO has always been instrumental in providing the necessary platform and connections required to propel emerging designers onto the world stage. We are indeed happy to continue our efforts in this vein as we mark the 10^th anniversary of MBSTYLOAFF.”

The fashion show began with 6 natural and simple looks from an extremely rational manufacturing process by Shadow C. whilst Kota Kinabalu native, weihaoyong presented 6 tailored looks. TUHFAH showcased the power of colours in 6 beautiful modest wear designs.

The evening culminated with the presentation of NEUTROGENA®’s Happy Skin 24/7 Collection which featured 15 day wear looks by Hazzer Wan Lee and Ktitie Yiyi.

Hazzer’s fashion collection is inspired by the water splash- a signature of NEUTROGENA® Deep Clean range of cleansing products, and the first step to Happy Skin 24/7!

Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D effect that mimics the movements of water.

Kittie’s collection is inspired by the quintessential beach girl on a holiday.

Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious- and it shows in the way she dresses. Featuring  flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs.

The night drew to a close with a photo opportunity with models, designers and festival sponsors on stage.  

Cocktail-style refreshment served before the event kicked off.

And of course, happy toss with Auchentoshan Single Malt Whisky!

  

NEUTROGENA® HAPPY SKIN

“A showcase of stylish, colourful modern desgins”

Cheers for now and follow us at Carpe Diem for more ‘food-ful’ discoveries! ❤ℒℴѵℯ❤

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