INDULDGE IN PINK MOMENTS WITH SOMERSBY SPARKLING ROSÉ @ LIBERTE, MENARA LIEN HOE, PERSIARAN TROPICANA
Somersby Dedicates
Its Rosé Cider To The Ladies, As It Becomes A Permanent Variant To The
Country’s Leading Cider!
Ladies, it’s time to raise your glasses in celebration of
pink!
Somersby Sparkling Rosé is here to
stay and it has its most devoted cider lovers to thank; the ladies. The variant
is setting out to be the first cider in Malaysia that is dedicated to women,
turning their ordinary moments elegantly pink and inviting them to enjoy the
perfect drink for their pink moments in June and July.
Through its #SomersbyPinkMoments
campaign, Somersby Sparkling Rosé is
inspiring ladies to pamper themselves and enjoy their ‘me times’ with a
complimentary glass of Somersby Sparkling Rosé, turning their ordinary
occasions into pink moments. Whether it’s enjoying a night out with the ladies,
sweating it out to a favourite workout, getting a manicure or just treating
oneself to a professional blowout at the salon, Somersby Sparkling Rosé aims to
turn all these moments pink with a glass of sparkling rosé in hand.
To launch the campaign, Somersby Sparkling Rosé hosted the
pinkest party of the year, celebrating with over 400 guests at Liberte @ Menara Lien Hoe in Petaling
Jaya (Nest to Lavo). Managing Director of Carlsberg Malaysia Lars Lehmann, together with the
ladies from Carlsberg’s senior leadership team, Corporate Communications &
CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of
Somersby Stella Yew, unveiled 4 pop-up pink stations as part of the launch
gambit; Pink Lounge, Pink Salon, Pink
Fitness Studio and Pink Boutique, allowing guests to envision their very
own pink moments during the two-month campaign.
“Somersby Sparkling
Rosé has been a favourite among the ladies since its launch last year. It was
only apt to dedicate this variant to them and their universe, making it the
first cider in the country specially dedicated to women. The Pink Moments
campaign aims to inspire women to spend more ‘me time’ by immersing themselves
in the experience with a glass of Somersby Sparkling Rosé , simultaneously turning their moments pink
with the perfect drink”, expressed Lars Lehmann.
Guests were seen getting pink hair highlights, throwing a
few friendly punches with pink gloves on, savouring pink nitrogen ice-cream,
and striking their perfect pink pose at the respective pink stations. The
experience depicted the campaign’s tagline – Perfect Drink for Pink Moments as
guests immersed in these pink moments while savouring the Somersby Sparkling Rosé.
It also perfectly represented what ladies could enjoy via
the #SomersbyPinkMoments campaign
during their ‘me time’ and pampering sessions at participating outlets
comprising fitness studios, bars and restaurants, hair salons, nail parlours
and boutiques throughout June till July.
Every Wednesday in June, ladies can enjoy a complimentary Somersby Sparkling Rosé during
ladies night at 100 participating bars and outlets. Exciting prizes also await
ladies who snap and share their best pink moments on social media. Somersby
Sparkling Rosé also partnered with beauty and wellness outlets across the Klang
Valley; Salons such as Number 76, 176
Avenue and Centro Hair Salon; Boutiques such as MGP Label, ARIA the Label,
Duchess & Co, AMBERSZE, Define Haute and Glam Edge; Fitness studios such as
Fire Station Fit, Fly Project and Fort Gyms; Nail salons such as Posh Nail Spa,
all to ensure the ladies are able to enjoy their pink moments over a free glass
of Sparkling Rosé.
Ladies will also be able to enjoy pink moments at their very
own convenience with a special promotion of the 4-bottle pack going for MYR 29.90
only at major hypermarkets and supermarkets throughout the month of June!
Somersby Sparkling Rosé is now available in East Malaysia
and Peninsular Malaysia.
For more info on #SomersbyPinkMoments,
follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY
“A Pink Moment To Celebrate!”
Location: 1st
Floor, Menara Lien Hoe, Persiaran Tropicana, Tropicana Golf and Country Club,
47410 Petaling Jaya (Next to Lavo)
Contact: +6010-
7803 7333
Website: www.facebook.com/SomersbyMY
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