A PRE-RAMADAN 2024 EPICUREAN DELIGHTS CELEBRATION WITH CALIFORNIA RAISINS @ ATRIA MALL
This Raya pre-Ramadan celebration Festivity of Flavours of Epicurean Delights hosted by California Raisins kicked off with great fanfare at Texture by C3 Lab in Atria Shopping Mall.
A Celebration of California Raisin Recipes – Sweet By Nature!
The event which take place over two days was a vibrant showcase of the versatility and lifestyle appeal of California Raisins perfectly timed for the festive Ramadan season. The event began with an enlightening introduction to California Raisins emphasizing their journey from lush vineyards to becoming a key ingredient in both festive and everyday cuisine.
Long renowned for their natural sweetness and nutritional content, California Raisins were celebrated as the star of the event. Arriving guests were served pastries and beverages made with California Raisins. They could also explore a specially set up Raisin Garden to explore and taste different varieties of California Raisins. This immersive experience highlighted the diverse flavours and culinary appeal of raisins.
An interactive photo booth with props and slogans promoting
California Raisins was a highlight for guests offering a fun way to capture and
share memories of the event on social media. Guests were also encouraged to
share the photos on social media with the hashtags #CALIFORNIARAISINS and
#RAISINSFORRAYAti for the chance to win a basket of California Raisins.
Guests were treated to a range of raisin-themed culinary creation courtesy of two of Malaysia’s renowned pastry chefs. These demonstrations provided guests with innovative recipe ideas blending traditional Raya flavours with contemporary culinary techniques.
Chef Aison is a skilled artisan baker with a rich culinary background
and is known for his creativity in producing artisan baked goods. He used his
talents to create several unique California Raisin pastries including
California Raisin Hazelnut Babka California Raisin Kouign-Amann and California
Raisin Carrot Cinnabon.
Meanwhile Chef Lawrence Bobo is known as ‘The Mad Scientist’
for his unique take on pastries and confectionaries. Here he utilized his
talent for patisseries to craft a series of sweet treats including California
Raisin Apple Tarte Tatin California Raisin Chocolate Orange Cake and California
Raisin Vanilla Petite Gateau.
Guests were also able to enjoy the full epicurean experience
during lunch. California Raisin Calamansi Spritzer and California Raisin
Waldorf Salad as an appetizer. Guests then moved on to the main course which
consisted of delicious hot dishes and bakes using California Raisins.
The event underscored the lifestyle benefits of incorporating California Raisins into daily dietsti particularly during the festive season. As a natural sweetener and easy snack California Raisins align with the aspirations of health-conscious consumers. Flavors of Festivity was more than a culinary showcase; it was a celebration of the balanced joyful lifestyle that California Raisins support.
The event left attendees inspired and ready to infuse their
Raya celebrations with the rich natural sweetness of California Raisins.
Celebrated for their premium quality and versatility California Raisins are a
staple in health-conscious
kitchens. They offer a wholesome alternative to processed sugar making them a
perfect ingredient for festive and everyday cooking.
Till then, cheers for now and follow us at Carpe Diem for more ‘food-ful’ discoveries!
Take care & stay safe everyone!
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